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Facebook Marketplace Group Message

26/5/2021

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Facebook Marketplace lets you notify all interested buyers. This feature means you can touch base when a deadline is set or if a marketing change has occurred.
Tip: When you are messaging buyers you can include links, and contact info.
The platform has excellent reach - comparable to SMS. Facebook ensures your message gets noticed.
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Put your listing at the top of Trade Me's buyer email alerts

19/5/2021

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On the busy new listing days from Tuesday-Thursday, there might be several premium-featured new listings loaded into Trade Me. All things being equal these listings are displayed in the order they are uploaded in.
So to ensure your new premium listing shows first in Trade Me's buyer alert notifications (sent around 2am) try uploading your new listing later in the day after everyone else has finished up.
Bonus tip: If you upload your base listings on Sunday or Saturday your listing might be the only new loaded property. In this case your new base listing could have its own buyer email alert with no competitor's listings included. It's also more likely to be ranked higher instead of buried under the premium / featured listings.
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Property Buyer Groups

14/5/2021

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You can create a buyer group for each listing. Why do this?
  1. When all of your interested contacts are grouped together, you can quickly select them for an SMS or email alert.
  2. When a similar property lists, you can notify matching buyers based on the type of property they're interested in.
  3. Grouping buyers means every enquiry is included in your follow up. Every portal email, Facebook lead, open home visitor should be saved into the property's group.
Tip: SMS is a time sensitive communication method. It's best to send a follow up text message to buyers who visited a similar property within the past 3 months.
Grouping buyers allows you to re-target buyers based on the properties they have visited or registered under. In Contacts you can select multiple groups at once to check how many buyers you'd potentially have for a similar prospect listing.
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More Reasons to Use Marketplace

13/5/2021

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  • Send a message to buyers. This feature allows you to message everyone who has saved or enquired to your listing.
  • Let their algorithm work. Instead of managing audiences, Facebook automatically learns where to display your boosted listing based on user behaviour.
  • Multi-platform reach includes Messenger, Instagram, Mobile, Desktop.
  • Marketplace Followers. Contacts can follow you on Marketplace so they get an alert when you publish other listings.
  • Interaction. Messenger has excellent open rates.
  • Value. In terms of engagement Marketplace is competitive compared with lead gen or CPC pricing.
  • Saturation. Although Facebook is loaded with real estate display ads, Marketplace is underused.
  • At roughly 2000 impressions and 6-10 enquiries per $20, the exposure is good value by comparison.
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PropertySmarts AVM

12/5/2021

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PropertySmarts have introduced an Automated Value Model to their street report data.
The AVM is a calculated value estimate based on market data similar to those provided by OneRoof, Homes.co.nz, and Trade Me Property Insights.
SalesPartner can import AVM data by suburb or street to create personalised direct mail campaigns.
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Digital meets Print Media

  • Personalised direct mail adds relevance and helps prevent your mail from being tossed in the rubbish. We know of owners in a farming who have kept mail delivered months ago.
  • Recipients may not know what their current equity is, in this case your information is valuable to them. When you provide value, you become a resource in your area.
  • Demonstrate your expertise through proving you are tracking values in your local market.
  • Addressed mail is less likely to be unwelcome or perceived as junk mail.
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www.agentmonday.com


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Leading-edge software for real estate salespeople