- Value your reach like Facebook does. Regardless of your open rate, even the people who didn't open your email still saw your name pop up for a second.
- By keep your message short and sweet you communicate that your time is precious, and you also value their time as a reader. You are an easy person to deal with.
- Remember, unsubscribes help you clean your database so you can focus on the people who will work with you someday.
You know how when you get a new email notification on your mobile, you can drop down and preview the opening paragraph? Think of this as part of your impression, almost as important as your email subject line.
A good opener is one or two sentences of valuable information with a 'hook' that draws the reader in, for example Keep reading to find out more...
Be mindful that most recipients will view your email on a mobile device, so any attachments should be small (so they load quickly) and easy to read on a small screen. Adobe has an online compression tool for reducing document file sizes:
Coming soon: Price per m² columns for Gallery Sales Tab (Land and Floor area)
What's the best text message to use when you're hoping your contact will call you back? Here are a few options:
A more forthright strategy is this:
When they respond 'yes' reply 'calling you now' and then dial them.
Note the last approach is used by emergency services. The contact may be expecting not-great news.
The best tip is to follow up as soon as possible. The faster you respond, the better your conversion rate will be. The objective is to engage then ask good questions to justify going voice to voice. You will not convert with SMS alone.
Tip: When you send individual or group text messages via SalesPartner your outbound SMS are automatically recorded as activity and tagged to the relevant property/contact.
Have you ever noticed that your listing has hundreds of watchers and wondered how you can reach them?
Answer: Buyers who have added your listing to their watchlist will receive a push notification when you change the method of sale. This means you can contact a listing's followers with an alert on their mobile phone in order to drive enquiry, simply by adjusting your marketing from Tender/Deadline to BEO for example.
Here are some questions to use when you interview buyers. This interview could be for a lead captured through Facebook, PropertyFiles, or Trade Me. Or you could be following up open home visitors.
Opening: Hey its <name> at <company>, how are you?
Weather question: Beautiful day isn't it? / Is it chilly where you are?
Listen and gauge their response for pace. Are they hurried or happy to chat.
Transition: Hey its just a quick call, I saw you looked at / visited <address> and I wasn't sure what you were really looking for?
Specifics: Were you after 3 bedrooms in particular? What locations did you have in mind?
Clarify requirements: Are you looking for a pet or child friendly home?
What kind of renovations/repairs are you OK with?
Explore their needs and build up some rapport before you transition to budget.
Tip: If they mention anything that strikes you as interesting or odd, ask 'What makes you say that?'
Price: Have you missed out on anything recently? (Discover their motivation) May I ask why you think you missed out?
Do you have a broker or are you going through your bank? This line of questioning usually reveals budget without directly asking what their price limit is.
If we found your dream home but it was 50K over your budget would you still want to be looped in?
One more thing I forgot to ask: Where are you moving from?
'The Columbo Close'...This question will tell you enough for you to know whether they're upsizing or downsizing. Wrap up the call either way so you can follow up later if need be.
Would it be OK to keep in touch? Ask for permission to stay in touch before you request/verify their email info.
Record buyer wish-lists in SalesPartner so you can reach out with an SMS or email at a moments notice. Don't miss an opportunity to demonstrate to potential sellers how you follow up with potential buyers using voice to voice.
Did You Know SalesPartner uses automated dialer technology to launch calls from your desktop PC (and drop SMS messages when they don't answer 😂). Quickly complete follow up interviews, build relationships and talk to more people.